LouisvilleKY’s Derby Festival gives runners VIP Incentives to race Tuesday, Nov 14 2017 

Louisville, KY.   – The Kentucky Derby Festival is offering runners the ultimate race day with a new VIP Experience Presented by ZEGGZ. This new VIP package is for runners participating it the 2018 miniMarathon/Marathon Presented by Walmart and Humana on Saturday, April 28, 2018.


Runners can upgrade to VIP status once they register for the race at DerbyFestivalMarathon.com. Tickets for the VIP Experience are $65 each and include the following amenities:

  • Early access to Race Expo & Packet Pick-up
  • Reserved parking at the Start/Finish Line
  • Finish line hospitality featuring ZEGGZ chef-on-demand and a signature cocktail by Jim Beam
  • Complimentary runner recovery massages by ProRehab Physical Therapy
  • Unique VIP photo opportunities
  • Private changing area and restrooms at the Finish Line
Kentucky Derby Festival Marathon and miniMarathon 2017

Kentucky Derby Festival Marathon and miniMarathon 2017

“We’re always looking for ways to enhance our race experience for participants” said Shanna Ward, Race Director. “This year we’re offering a new option for runners who prefer special access. We’ll also still have our Post Race Party and Runners’ Reunite area at the Finish, complete with all the amenities our runners have grown accustomed to.”


The VIP Experience is sponsored by ZEGGZ, along with Contributing Sponsors Jim Beam and ProRehab Physical Therapy.


The Kentucky Derby Festival miniMarathon and Marathon is still the largest annual day of road racing in Kentucky. 2018 will mark the 45th annual miniMarathon and 17th annual Marathon. Both races will start simultaneously at 7:30 am on Main Street near Slugger Field and will finish at Preston and Witherspoon streets.


Walmart and Humana are Co-Presenting Sponsors of the miniMarathon and Marathon. The Official Race Medical Partner is Norton Sports Health and Contributing Sponsors are BB&T, Churchill Downs, Louisville Water Company, Powerade, and The Courier-Journal. Official Bourbon: Jim Beam®. Official Hotel: The Galt House.



Kentucky Derby Festival Press Office

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LouisvilleKY’s Mayor Fischer, Louisville City FC invites public to pep rally ahead of league championship game Tuesday, Nov 7 2017 

Louisville, KY., – Mayor Greg Fischer and Louisville City FC are inviting the public to rally at 4 p.m. Friday at Fourth Street Live! to gear up the players, coaches and fans for the USL Cup championship game.

Louisville City FC plays for the USL championship against the Swope Park Rangers at 9 p.m. Monday, Nov. 13, at Slugger Field. Louisville City reached its first USL championship game after defeating defending USL champion New York Red Bulls II on Saturday in front of more than 10,000 fans.

Louisville FC

“Just like our city itself, Louisville City FC has built impressive momentum over the last few years,” Mayor Fischer said. “I’m urging fans from all corners to celebrate on Friday with the Louisville City’s players, coaches and owners during the pep rally, and to pack Slugger Field on Monday to cheer our team to its first USL Cup.”

Louisville City FC is offering businesses blocks of $5 tickets for the USL Cup championship with a purchase of at least 100. Businesses can get more information by calling Dave Walkovic, Director of Ticket Sales, at (502) 384-8799.

Last month, Metro Council approved issuing bonds to purchase visible, underused land in Butchertown for a new soccer stadium district — which will also include restaurants, retail and more —built by Louisville City FC.

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11th Annual Derby City Cup this weekend at LouisvilleKY’s Joe Creason Park Monday, Oct 30 2017 


Louisville, Ky. – A new cyclocross course at Joe Creason Park will debut at the 11th annual Derby City Cup for amateur and professional cyclocross competitions Nov. 4-5. Athletes and spectators also will be treated to new sounds and tastes at the B4 Festival – bikes, bands, beer, and barbeque – at the venue on Nov. 4 during the world-class bicycle competitions.

Races on Saturday will feature the nation’s best pro women and men as they battle for the $35,000 prize purse in the grand finale of the Sho-Air US Cup-CX Series. These UCI Category 2 races also provide points for USA Cycling’s Pro Cyclocross Calendar (ProCX). On Sunday, athletes will vie for the Pan-American Cyclocross Championships.

The Pan-American Cyclocross Championships crown the top racers from among the 41 nations of the Pan-American Cycling Confederation. Champions in five categories will be awarded the Pan-Am Champion’s jersey: Women Youth U-23, Junior Men 17-18, Men U-23, Elite Women, and Elite Men.

The two days of racing in November also will serve as the test event for the USA Cycling Cyclocross National Championships, which will be held in December 2018 at Joe Creason Park. The 2017 Derby City Cup will be the only time that amateur and professional cyclocross riders can competitively ride on the Joe Creason course prior to the 2018 National Championships.

Derby City Cup

While athletes compete in a series of bicycle races from dawn to dusk each day, on Nov. 4 the B4 Festival will provide food, beverages, and entertainment. From noon to 6 p.m., live music will be provided by Wax Factory and Gas Money. Beer will be provided by Against the Grain Brewery and barbeque will be provided by Mark’s Feed Store and Sweet Martha’s. Admission begins at $5 per vehicle; food and beverage is priced separately. The B4 Festival is sponsored by Danny Wimmer Presents, who brought the popular music festivals Bourbon and Beyond and Louder Than Life to Louisville, as well as Against the Grain Brewery and Baptist Health Sports Medicine.

“We are excited to welcome back to Louisville some of the best cyclists in the world to showcase the new course at Joe Creason Park,” said Louisville Sports Commission President & CEO Karl Schmitt. “Kudos to the team at Metro Parks for building this course specifically to host the 2018 Cyclocross National Championships.”

Saturday offers 25 events for amateur cyclists, beginning at 8:30 a.m. ProCX points will be awarded for the final three events in the afternoon, including the UCI Elite Junior Men (ages 17-18). The UCI Elite Women and Men events will be the final of seven races in the Sho-Air US Cup-CX Series, which kicked-off in September at the KMC Cross Fest in Thompson, Conn. Series champions will be crowned in Louisville. Coming into Derby City Cup, Kaitie Keough (Cannondale p/b Cyclocrossworld.com) of Racine, Wisc. keeps her lead for the women with a slim 25-point margin over teammate Emma White of Delanson, N.Y. Stephen Hyde (Cannondale p/b Cyclocrossworld.com) of Easthampton, Mass. now has a 70-point lead over Kerry Werner (Kona Factory CX Team) of Birdsboro, Penn. for the men.

Sunday begins with 23 events for amateur cyclists at 7:30 a.m. In the afternoon, five races will be held for the Pan-American Cyclocross Championships, spotlighting the top cyclocross riders from Canada, the U.S., and Central and South America. Athletes will earn valuable points toward qualification in World Cup competitions and the 2018 UCI Cyclocross World Championships.

U.S. champion Katie Compton of Colorado Springs, Colo. (KFC Racing p/b Trek/Knight) is expected to return from competitions and training in Europe to race at the Derby City Cup. Compton is the defending and three-time Pan-American Champion for elite women.

Cyclocross racing is a hybrid between road cycling and mountain biking that is athletically demanding, and fan and family-friendly. The experience for fans is interactive, with viewing areas within a few feet of the course, and cheering, jeering and crazy costumes that help energize the riders. Competitors race around an off-road circuit on bicycles that look very similar to road bikes, but have been built to take on the demands of rougher off-road racing. Circuits are typically 1.5 to 2 miles long, and feature obstacles that may force riders to dismount their bicycle. Multiple laps showcase these elite riders’ phenomenal skills and amazing speed, invoking the nickname “an hour of pain.”

Louisville has become a mecca for championship-level cyclocross competitions, having successfully hosting the 2013 UCI Elite World Championships, the 2012 and 2013 UCI Masters World Championships, and the annual Derby City Cup at Eva Bandman Park. The Derby City Cup is co-owned by Cadence Sports and the Louisville Sports Commission.

Admission starts at $5 per vehicle. Registration for amateur and professional riders is open at www.thederbycitycup.com. Competition will take place at Joe Creason Park on Saturday, Nov. 4 from 8:30 a.m. until 6 p.m. and on Sunday, Nov. 5 from 7:30 a.m. until 5:10 p.m.

For a detailed schedule of events, visit thederbycitycup.com. Follow the race on Facebook (Derby City Cup) and on Twitter (@DerbyCityCup). Follow the ProCX on Twitter (@USACProCX #ProCX).

About Louisville Sports Commission – The Louisville Sports Commission (LSC) is a Louisville, Kentucky-based 501(c)(3) organization whose mission is to create a legacy of economic and social vitality through sports. LSC attracts and hosts sporting events and activities that have a positive economic impact on Louisville, enhance the area’s image as a premier sports destination, promote active lifestyles and improve the quality of life for community members of all ages. More information is available online at www.louisvillesports.org and www.facebook.com/louisvillesportscommission.

About Cadence Sports – Cadence Sports, Inc. is a full service sports management company that specializes in the planning, promotion, and production of single and multi-day endurance events. For more information, visit www.cadencesports.com.

About USA Cycling – Recognized by the United States Olympic Committee and the Union Cycliste Internationale, USA Cycling is the official governing body for all disciplines of competitive cycling in the United States, including BMX, cyclo-cross, mountain bike, road and track. As a membership-based organization, USA Cycling comprises 64,000 members; 2,700+ clubs and teams; and 34 local associations. The national governing body sanctions 3,100 competitive and non-competitive events throughout the U.S. each year and is responsible for the identification, development, and support of American cyclists. To learn more about USA Cycling, visit usacycling.org.

About Danny Wimmer Presents – Since 1993, music industry veteran Danny Wimmer has been producing concerts and festivals, both large and small. In 2011, he formed Danny Wimmer Presents, which now produces several of the largest rock and alternative festivals in the U.S. By combining A-list talent with local cuisine and culture, DWP has become recognized within the industry for delivering the highest-quality entertainment experiences to fans, artists, sponsors, partners and host cities. DWP creates memorable and all-encompassing festival experiences, leaving both consumers and partners with lasting and meaningful impressions. DWP will continue to add new music festivals to its already stellar portfolio, which includes Rock On The Range, Aftershock Festival, Welcome To Rockville, Carolina Rebellion, Louder Than Life, Bourbon & Beyond, Rock Allegiance, and Chicago Open Air, among others. www.DannyWimmerPresents.com

About Bourbon & Beyond – Over 50,000 attendees experienced America’s Biggest Bourbon Festival this past September in Louisville, Kentucky. Bourbon and Beyond featured Stevie Nicks, Eddie Vedder, Steve Miller Band, Band of Horses, Gary Clark Jr, ZZ Ward, showcased celebrity chefs Tom Colicchio, Carla Hall, Ed Lee, highlighting the worlds top bourbons and bourbon celebrities with multiple on site experiences during the multi day experience. Stay up to date with all things Bourbon and Beyond and join our community at www.BourbonAndBeyond.com. 2018 details will be announced soon.

About Louder Than Life – The fourth annual Louder Than Life wrapped its biggest year to date on Saturday, September 30 and Sunday, October 1 with more than 60,000 in attendance over two days at Champions Park in Louisville, KY. Featuring headlining sets from Ozzy Osbourne with guitarist Zakk Wylde, Prophets of Rage, Incubus, Rise Against, the worlds top bourbon and more. Stay up to date with all things LOUDER THAN LIFE and join our community at www.LouderThanLifeFestival.com while you wait for the festivals return in 2018.


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LouisvilleKY’s Rick Pitino is off the UofL team, fired today by Board of Trustees Monday, Oct 16 2017 

By Jackie Hollenkamp Bentley


Louisville, KY., – Multiple news sources are reporting that Rick Pitino has officially been fired from the University of Louisville Men’s Basketball program. Pitino had been on administrative leave since Sept. 27 when the FBI announced an investigation into fraud and corruption in college basketball.  The university’s board of trustees voted this afternoon to formally terminate the Hall of Fame coach’s contract.

According to ESPN.com, Pitino’s attorney (Steve Pence) submitted an affidavit on his behalf at today’s meeting, stating the termination was unjust.

“I do not dispute ULAA’s right to terminate my employment at its discretion,” Pitino’s affidavit stated. “But I vehemently reject its right to do so ‘for cause.’ I have given no ’cause’ for termination of my contract.”

Rick Pitino

Rick Pitino

As for the future of Tom Jurich, who was also suspended amidst the scandal, is not as clear cut. Local news station, WAVE3, says “speculation has swirled since Jurich’s suspension that he might regain his job after the school completes its investigation.”

Nope, staying at U of L


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Johnson Joins cardinal Staff as LouisvilleKy’s Assistant Men’s Basketball Coach Wednesday, Oct 11 2017 


LOUISVILLE, Ky. — Trent Johnson, who has 36 years of coaching experience including 17 years as a head coach at four collegiate programs, has joined the University of Louisville men’s basketball staff as an assistant coach.

“Coach Johnson is highly experienced,” said UofL Acting Head Coach David Padgett.  “I’ve personally known him for a long time.  He was the head coach at Nevada when his son and I played in high school together.  He is going to bring a wealth of knowledge to our program.  He’s someone that I will be able to lean on and our players will be able to relate well to him.  I think under the circumstances, I don’t think that we could find a better hire.”

Johnson has guided men’s basketball programs at Nevada (1999-2004), Stanford (2004-08), LSU (2008-2012) and TCU (2012-16).  He has also served as a collegiate assistant coach at Utah (1986-89), Washington (1989-92), Rice (1992-96) and Stanford (1996-99), as well as an assistant at Boise High School (1980-85).

trent johnson

A former member of the National Association of Basketball Coaches Board of Directors, Johnson’s teams made five NCAA Tournament appearances, including reaching the NCAA Sweet 16 at Nevada and Stanford. His teams made three trips to the National Invitation Tournament. Johnson has been honored as the conference coach of the year in three different leagues (2003 WAC, 2008 Pac-10 and 2009 SEC).  He has a 276-264 career coaching record in his 16 collegiate seasons.

His first of four years at TCU included a victory over No. 5 Kansas, one of four wins over teams that would participate in postseason tournaments.  His 2013-14 TCU team opened the season 13-0 and rose to No. 25 in the AP Top 25.

Johnson guided LSU to a 27-8 overall record and the SEC regular-season championship in his first year with the Tigers in 2008-09, producing the third-most victories in a season in program history.  Johnson’s final LSU squad in 2011-12 posted an 18-15 overall record and an NIT first-round appearance.

Prior to LSU, Johnson became the only coach in program history to guide Stanford to the postseason in each of his first four seasons, advancing to the NCAA Tournament on three occasions and once in the NIT while compiling an 80-47 record.  In 2007-08, Johnson guided the Cardinal to the NCAA Sweet 16 as a No. 3 seed before finishing with a 28-8 overall record.

Johnson was productive with his first head coaching opportunity at Nevada in 1999, a five-year transformation that culminated in Johnson leading the Wolf Pack to a 25-9 record in 2003-04, which was a school-record victories; tying for the WAC regular season title; winning the WAC Tournament Championship; and reaching the program’s first NCAA Sweet 16.  Nevada posted NCAA victories over Michigan State and Gonzaga on its run before falling to eventual national runner-up Georgia Tech. Prior to his arrival, Nevada had made just two NCAA tournament appearances in school history and never won an NCAA tournament game.

Johnson played college basketball at Boise State (1974-78), where he ranks among the school’s career leaders with 1,115 points and 702 rebounds. In his sophomore season (1975-76), the Broncos won the Big Sky Tournament and advanced to the NCAA Tournament. He earned All-Big Sky honors as a senior. Following his collegiate career, Johnson played professionally for the Washington Lumberjacks of the Western Basketball League. He returned to Boise State after his playing days to complete his degree in physical education in 1986.

Johnson was born in Berkeley, Calif. He and his wife, Jackie, have two adult children: a daughter, Tinishia, and a son, Terry.

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LouisvilleKY Vote to be rescheduled on Butchertown Stadium Development District bond Tuesday, Oct 10 2017 

Mayor agrees to push vote to Oct. 26 to give council more time for review

Louisville, KY., – Mayor Greg Fischer, Metro Councilwoman Barbara Sexton Smith and the Louisville City Football Club jointly announced today that a vote on a $30 million bond for a new Butchertown Stadium Development District will be pushed back to Oct. 26, to give the Metro Council additional time for review.

“I want the Council to have the time they need to understand what a smart opportunity this is for our city,” the Mayor said. “This stadium will anchor a $200 million project that develops an underused, very visible swath of land and creates a vibrant new entertainment and retail space that builds on the momentum downtown, in Nulu and Butchertown. And the city’s sole investment is $30 million for the land – half of which will be repaid to us.”

Louisvillefc soccer stadium

Councilwoman Sexton Smith, who has proposed the bond ordinance for this mixed-use development – which was approved by a council committee last week – agreed on the importance of working together to ensure the project’s success.

“It’s very important for everyone to get their questions answered,” she said. “I want all Metro Council members to feel confident and prepared to cast an informed vote we can all feel good about. This is the right decision at the right time for the right reasons.”

Louisville City Football Club (LCFC) will build the $50 million stadium and serve as developer of the overall project, which will include retail, a hotel and offices, built by private investment.

(Learn more about the proposal)

The project is expected to increase hotel, restaurant and retail amenities nearby and create a “stadium district” where the soccer stadium, Louisville Slugger Field and the Yum! Center are all within blocks of each other, along the same line of sight.

The city’s $30 million portion would be covered by the general obligation bond — $25 million to buy the land and $5 million as a contribution to brownfield remediation and public infrastructure.

No Metro tax dollars will be used for stadium construction. In fact, LCFC will pay $14.5 million back to the city over 20 years from sales of land, rent from leases of land, and stadium rent. In addition, if the stadium hits certain financial markers, the city has an opportunity to share in the upside of that growth, up to $2 million.

The development also is projected to create an $88 million revenue stream for the city, with 1,700 construction jobs and 1,400 new jobs upon completion.

Louisville City Football Club co-owner Tim Mulloy said the club welcomes further discussion.

“We are confident that after a thorough review, Council members will agree that this a solid project that builds on our city’s momentum, and the booming interest in soccer in our community,” he said.

To read the details of the deal, visit www.louisvilleky.gov.

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University of Louisville names Vincent Tyra Acting Director of Athletics Tuesday, Oct 3 2017 

Vince Tyra currently serves as an operating partner for Southfield Capital.

LOUISVILLE, Ky. – The University of Louisville on Tuesday named Vincent Tyra as acting director of athletics effective immediately.

UofL Interim President Dr. Greg Postel announced Tyra’s appointment at a press conference.

“Vince Tyra is an exceptional leader who will provide stability to our athletics department,” Postel said. “His success in business, his athletic background and his close ties to the university and the athletics department will be important to the continuing success of our program.”

Vincent Tyra

Tyra currently serves as an operating partner for Southfield Capital, a position he has held since 2007, and as an advisor to ISCO Industries Inc. where he was formerly the president. He also formerly served as the president of Retail and Activewear for Fruit of the Loom.

A Louisville native, he is the son of legendary UofL basketball player Charlie Tyra. He graduated from Trinity High School and from the University of Kentucky, where he earned a Bachelor of Science degree in health administration. He also was a member and two-year captain of the UK baseball team.

“I am honored to have been selected as the Acting Athletic Director at the University of Louisville,” Tyra said. “I am excited by the challenge to lead one of the most elite athletic programs in college sports that’s near and dear to my heart. I intend to provide leadership to our athletic department, coaches, student-athletes, fans, donors and the university as a whole.”

Tyra has been a long-time supporter of Louisville athletics. He joined the University of Louisville Foundation Board of Directors in February 2017 and now chairs the organization’s Finance Committee.

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University of Louisville’s Pitino, Jurich suspended from program Wednesday, Sep 27 2017 

By Jackie Hollenkamp Bentley

Louisville, Ky., – It looks like University of Louisville Athletic Director Tom Jurich and Men’s basketball coach Rick Pitino are on an extended vacation, albeit involuntarily. According to news reports blanketing television, radio and social media, the two have been suspended “effective immediately”. This comes one day after UofL was notified that it’s is under federal investigation. News reports say the basketball program is under FBI investigation for fraud involving Adidas.

According to a UofL press release, university president Dr. Greg Postel informed the men of their suspension following allegations that “a men’s basketball coach participated with an apparel company and others in a scheme to pay a recruit to come to the university.”

Nope, staying at U of L

Rick Pitino

Postel says the allegations are serious.

“It is vital for this university to strictly adhere to NCAA rules and, of course, federal law,” Postel said in the press release. “Doing nothing would be a tacit endorsement of potential criminal and unethical behavior.”

Jurich has been suspended with pay. Pitino will not be paid.

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Mayor announces $200 million development in LouisvilleKY’s Butchertown, anchored by soccer stadium Monday, Sep 25 2017 

Louisville, KY., – Mayor Greg Fischer today announced a $200 million economic development plan for about 35 underused acres in Butchertown that will be anchored by a 10,000-seat, 15-acre soccer stadium, allowing Louisville to compete for an MLS franchise.

“This is an exciting, worthwhile project that takes an underused, very visible swath of land and creates a vibrant new stadium district that builds on the momentum downtown, in Nulu and Butchertown,” the Mayor said. “This is a smart opportunity, and when smart opportunities to move our city forward come up, we’re going to grab them.”

(Listen to Mayor Greg Fischer Podcast segment about the development and stadium)

Louisville City Football Club (LCFC) will build the $50 million stadium and serve as developer of the overall project, which will include retail, a hotel and offices, built by private investment.

soccer stadium

Louisville Metro Government’s sole investment is $30 million to purchase the land for the development and do brownfield remediation and public infrastructure improvements. The project is expected to increase hotel, restaurant and retail amenities nearby and create a “stadium district” where the soccer stadium, Louisville Slugger Field and the Yum! Center are all within blocks of each other, along the same line of sight.

The city’s $30 million portion will be covered by general obligation bond — $25 million to buy the land and $5 million as a contribution to brownfield remediation and public infrastructure.

No Metro tax dollars will be used for stadium construction. In fact, LCFC will pay $14.5 million back to the city over 20 years from sales of land, rent from leases of land, and stadium rent. In addition, if the stadium hits certain financial markers, the city has an opportunity to share in the upside of that growth, up to $2 million.

(See the factsheet about the development and stadium)

On behalf of Louisville City Football Club, Chairman and President John Neace, thanked Mayor Fischer and Louisville Forward “for their commitment to the growth of professional soccer in Louisville.

“Today marks another important step in our vision to be the best United Soccer League club in the country, with the ultimate goal of bringing Major League Soccer to Louisville,” Neace said. “We look forward to building a world-class soccer stadium and surrounding development that continues revitalization in the Butchertown neighborhood.”

With Metro Council approval, the city will work with LCFC on an application to the Kentucky Economic Development Finance Authority (KEDFA) for a mixed-use TIF for the project.

To be eligible for state participation in a TIF, the local applicant (the city) must have some financial participation in the project; in this case, the city’s participation would be the money spent on land acquisition, brownfield remediation and debt service of the bonds to pay for the land.

The city will not commit any of its local property tax revenues to be included in the TIF.

Construction of the project will comply with Metro Ordinance 37.75 with respect to minority, women and local participation goals: 20 percent minority participation, 5 percent women participation, with 75 percent of the work going to residents of the Louisville MSA.

A city-commissioned feasibility study confirmed that a soccer-specific stadium is needed to maintain and grown professional soccer in Louisville. The study called for a soccer-specific stadium, with the ability to hold 10,000 seats, to be built by 2020.

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Multiple Events Planned in LouisvilleKy for UofL’s Football Game vs. Clemson on Saturday Thursday, Sep 14 2017 



LOUISVILLE, Ky. – An hour earlier entrance to parking lots, improved security measures, and multiple special events are among the items that University of Louisville football fans will notice when the Cardinals kick off their first home game of the season on Sept. 16 against Clemson at 8:12 p.m.


Stadium Parking Lots Open at 2 p.m.

Fans with reserved parking passes in the UofL lots surrounding the stadium can enter the lots beginning at 2 p.m. on Saturday, a special early entrance one hour ahead of the regular five-hour opening time for the parking lots.


ESPN Radio College GameDay at the Stadium

ESPN Radio’s College GameDay broadcast will be live from Papa John’s Cardinal Stadium on Saturday from noon until 7 p.m.  Show hosts Doug Kezirian, Brad Edwards and Trevor Matich will be on the set for the seven-hour program.

Louisville cards football

Fans are encouraged to be present around the stage during the program.  The stage will be placed just inside Gate 3 at the southeast corner of the stadium, with an area open around the stage for fans within the gate.  Fans will be asked to exit the area at 5:30 p.m. to head to Card March, so stadium personnel may prepare for the opening of the stadium gates for the game ticket holders at 6 p.m.


Nissan Heisman House

The Nissan Heisman House Tour will make a stop at Saturday’s game and will be located in the Travis Roofing Supply parking lot at 2931 South Floyd Street, across from the stadium Green Lot.   From 2-7:30 p.m., fans will have the opportunity to:


– Register for Heisman House credentials, which allows fans to check in and instantly share their experience via social media

– Take pictures with the Heisman Trophy, the most prestigious individual award in college football

– “Catch a Ride with the Heisman Winners” in the all-new Nissan Rogue

– Virtually “paint” your game face in your favorite team’s official colors with the Diehard Fan app

– Vote for the winner of the 2017 Heisman Memorial Trophy

– Win prizes by participating in interactive games


Former UofL quarterback Chris Redman will participate in a Chalk Talk session with ESPN anchor Neil Everett as well as signing autographs from 3:30-5 p.m., followed by a similar session with former Cardinal wide receiver Deion Branch from 5-6:30 p.m.


Red Cross Donations

UofL student-athletes, spirit groups and Red Cross staff will be on site collecting donations for those affected by Hurricanes Irma and Harvey.  Individuals will be wearing Red Cross vests and carrying donation buckets to accept cash or checks, payable to the American Red Cross.  Representatives will be outside stadium gates, Street Fest and at Grawemeyer Hall during the ESPN College GameDay show to collect donations.


In addition, in-game messages will provide a text number to immediately donate.  The Kentucky Red Cross has set up a dedicated link for UofL community donations at: http://www.redcross.org/gocards


UofL Athletics sent a packed CRST Pegasus semi trailer truck full of gear on Sept. 4 to aid in hurricane relief efforts in the Houston area, with Cardinal student-athletes loading the vehicle.


Game Day Green Team

Volunteers will be handing out green bags in the stadium parking lots to aid in gathering recyclable tailgating waste.  Fans are encouraged to bag such items as aluminum cans, plastic cups, plates and utensils, water bottles, cardboard and paper bags in the green bags provided to be recycled.  Please do not include glass, plastic grocery bags or food and drink in the green bags.  Fans may leave the tied-up bags in their parking space when departing the parking lot and the stadium staff will collect them.


Card March

Fans continue to have an opportunity to greet the Cardinals and cheer them on as the team enters the stadium with the pregame Card March.  The team will be dropped off on the south side of the Denny Crum Overpass on Central Avenue two hours and 15 minutes prior to kickoff at each game (5:45 p.m. for Saturday’s 8 p.m. game against Clemson). With the assistance of the UofL marching band and spirit groups, the team will walk from the Green Lot, through the tunnel and into Papa John’s Cardinal Stadium. Fans are invited to arrive early and create an entrance way for the players as they head into the stadium.


Sound System Repositioned

With the construction in the north end zone, the stadium sound system has been repositioned within the south scoreboard structure.  Fans standing on the Norton Terrace will particularly note the high volume of the speaker system, which has sound focused to reach all areas within the stadium.  The train horn, which sounds when the Cardinals score, is also located in the south cluster.  Be prepared.


Championship Trophy Visit

The 2017 National Championship Trophy (College Football Playoff gold trophy) will make a visit to Saturday’s game.  Throughout the season, the trophy will be displayed on the sidelines at key national games.  The trophy also made a stop in Louisville last season when the Cardinals played Florida State.


Happy Hour Prices

To promote early entrance to the stadium, gates will open two hours prior to kickoff (6 p.m. on Sept. 16 vs. Clemson) with special Happy Hour pregame drink prices available.  Fans arriving early can purchase a draft beer for $3 and canned beer for $4 on the Norton Terrace only.


Magnetic Wanding

Fans are encouraged to enter the stadium early, as magnetic wanding will be added to the entry process for all patrons at all gates on game days. Upon entering the queue at the stadium gates, fans will be asked to empty their pockets prior to being wanded by a security guard. Cell phones, keys or other metal objects are examples of items that should be held in one’s hands over the head while being scanned.


Clear Bag Policy

Fans are encouraged not to bring any bags inside Papa John’s Cardinal Stadium; however, each ticket holder is allowed one small clutch purse (no larger than 6.5 x 4.5 inches) and one large clear bag, either a one-gallon clear Ziploc-style storage bag or a 12 x 6 x 12 inches clear tote bag. The policy, which includes all UofL athletics venues on campus, is similar to one instituted at all NFL and many collegiate venues in recent years, enhancing security procedures to ensure a safe environment.


Diaper bags (with child) are permitted and subject to a thorough security inspection. A clear bag is strongly recommended for bringing diapers and non-medically necessary items for babies and young children. An exception will be made to allow medical items that cannot be transported in a clear bag into the venue. Medically necessary items or equipment may be brought to the game, but the bags or equipment must be inspected and tagged by security supervisors at the entry gates.


Fans will be asked to return non-approved bags or other items to their vehicle prior to stadium entry. There is no check-in location for prohibited bags at the stadium.


All media representatives with necessary bags and equipment must enter the stadium at Gate 7B to have each item inspected and tagged prior to entering the stadium.


Approved clear tote bags are available for purchase from Cardinal Authentic, the store located at Gate 2 of Papa John’s Cardinal Stadium at 2800 South Floyd Street. For additional inquiries on purchasing bags from Cardinal Authentic, call 502-852-3002. Fans are reminded that a standard, one-gallon clear Ziploc-style storage bag is approved. Fans may also bring appropriately sized clear tote bags they have previously obtained at other venues.


No Tobacco Products

Fans are also advised that the use of tobacco products, including electronic cigarettes and vaping, is strictly prohibited in all UofL facilities, as well as within 50 feet of an exterior gate or entrance. There are no designated smoking areas within Papa John’s Cardinal Stadium and re-entry is prohibited. All UofL athletic facilities are part of UofL’s tobacco-free campus.


No Water Bottles

Another added security measure is that an unopened bottle of water may no longer be brought into the stadium. Fans seeking water are encouraged to obtain a free cup of ice from a concession stand employee. Cups may be filled at any of the stadium water fountains located throughout the inner concourse on the main level and on either end of the UPS Flight Deck.


Customer Relations

Patrons who need assistance before they enter the stadium can look for our new Customer Relations staff that will be located throughout the stadium parking lots.  These staff members will be available to answer questions and relay information to the stadium command center on game days to help make everyone’s tailgating experience the best it can be.


Customer Relations Booths can be found at Sections 108, 120 and 132 and on the UPS Flight Deck near the south elevators.  Services offered at the Customer Relations booths include but are not limited to:

  • Providing general information assistance
  • Tag-A-Kid / At-Risk Adult ID Program
  • Lost and found
  • Guest feedback forms
  • Family / Assisted restroom entry codes
  • Purchase game day program
  • Curtained area for mothers to breast feed their children within Customer Relations Booths located at Sections 108, 120 and 132.


More Information

Additional information for Papa John’s Cardinal Stadium, including maps, driving directions, parking tips and stadium policies, is available online at this link:  http://gocards.com/facilities/?id=13


This information may be found online at this link:  http://uofl.me/2xl3q8M

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