If you’ve been wondering about the odd name of that new gourmet-style hamburger joint in the Vogue Center, wonder no longer: The Hebrew plural ending “-im” on the English word “Burger,” yields “BurgerIM,” a crafty way to make a common word a trademark. We brought home a bunch of burgerim, er, burgers, the other day … Continue reading BurgerIM fights off challenges to bring the burgers

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