How to Get Your Finances Back on Track After College Saturday, Jun 25 2022 

By Jacob Maslow – Branded Content

College can be a wonderful, enlightening experience for many, but it’s also a challenging time. The days you spend at college will often be harsh on your bank account. Even if you had some savings to take with you, there’s a good chance you’re going to be finishing your education with limited cash, and a little debt to think about. The good news is you don’t have to start your adventure into a new world with endless stress about your finances. The following advice will help you to get your finances back on track, so you’re ready to make the most out of the career you’ve chosen. 

Figure Out Your Debt Strategy

One of the biggest steps in making sure your finances stay balanced after college, is to build a plan for getting rid of debt. Only a handful of people finish their degree without anything to pay back to a loan provider. This means you’re going to need to figure out how you’re going to handle the expense of paying for your education. The good news is there are multiple options out there. Focus on paying off high-interest loans and credit cards first. Then, whenever you have an opportunity, take the time to look at your loans and see expenses you can minimize. Refinancing existing student loans into new loans after a couple of years can sometimes save you significant cash. 

Keep Costs Low to Begin With

Even if you have a great job lined up after college, it’s usually a good idea to keep costs low initially. This will help you to collect additional cash you can use to pay off your debts. It also means you’ll have more money to put aside into your savings and emergency funds. Some students might consider moving back home with their parents, so they can focus all of their earnings into saving up for a deposit on a home or a new car. Trimming the fat on your spending can help college students establish credit by keeping the debt-to-income ratio positive. You can also look at living in a shared apartment or finding other ways to cut down on living expenses. Make sure you have a budget on-hand to guide you. This will stop you from spending more than you can reasonably afford. 

Work on Your Earning Potential

Finally, as a college graduate, you’ll already have significantly more earning potential than some other job applicants in your field. However, it’s important to continue working on this as you go. Start by choosing a good graduate job which opens the doors to extra opportunities in the future. A great role will have a clear path to progression laid out ahead of you. It’s also worth looking into opportunities to make extra cash on the side. You might be able to do some freelance work outside of your regular hours to upgrade your income. The more money you earn while you still have some extra time, the more cash you can put into your savings. Remember, don’t be afraid to upgrade your earning opportunities even further as you go, by taking additional courses and lessons to expand your skillsets.

Photo Courtesy // Jacob Maslow //

The post How to Get Your Finances Back on Track After College appeared first on The Louisville Cardinal.

Multivitamin for Women: How to Pick the One that’s Best for You Saturday, Jun 18 2022 

By Jacob Maslow Branded Content

Female health is so important. After all, women bring new life into the world. Whether you’re a mom, a wife, a boss, or a student, women can do it all, which is why it’s critical for females everywhere to take the necessary steps to build a strong foundation for better health.

One of the best ways to do this is by choosing the right multivitamin. Taking a daily multivitamin is one of the best ways to help fill nutrient gaps in your diet and protect your health. If you are looking for the best multivitamin for women, we are here to help. Read on to discover how you can pick the one that’s right for you.

Pay Attention to the Vitamins and Nutrients in your Multivitamin

While a healthy diet filled with fruits and vegetables is essential, most people simply do not get enough of the key vitamins and nutrients their body needs from their daily food intake. This is why taking a multivitamin is so important.

Whether giving your body a simple boost or a complete fill of nutrients, the right multivitamin can go a long way in supporting women’s health. When you are trying to pick the best multivitamin for women, make sure that you pay attention to the vitamins and nutrients it offers.

Here are some of the best ingredients to look for when choosing your multivitamin:

  • Vitamin D
  • Folate
  • Omega-3 DHA
  • Iron
  • Vitamin B12
  • Vitamin K2
  • Boron
  • Magnesium
  • Vitamin E

These ingredients will help more than just your hair, skin, and nails. They will help to better your bone and brain health while providing your body with antioxidant support. The right multivitamin will also assist with red blood cell formation and normal immune function.

Some multivitamins also offer ingredients like Vitamin C and calcium, however, when you are choosing the best supplement for you, it’s essential to take the less is more approach. For example, most people get enough Vitamin C from their daily meals, so this is quite as essential as some other vitamins and nutrients may be.

Regarding your nutrient intake, it’s critical to find a balance and not to take too much of one thing. This is why you should take a food-first approach and only rely on your daily multivitamin to fill the gaps.

Finding a Multivitamin that Best Fits Your Age Range

Whether a young adult or a senior, finding a multivitamin that suits your age range is key to ensuring that your body will be filled with the right amount of nutrients. For example, younger women often need higher levels of iron due to menstruation, whereas women over 50 need less but higher amounts of other nutrients.

Older women are also at higher risk of deficiencies in certain nutrients, which is why having a multivitamin that fits your age range is key.

Find a Company You Love and Trust

While it’s essential to look at the label to ensure that your multivitamin has all of the essential vitamins and nutrients your body needs, it’s also critical to look for traceable ingredients so that you know exactly what you are putting into your body.

Many mainstream vitamin companies offer low-cost products with a long shelf life. However, this also typically means that the vitamins are made with low-quality ingredients, making them less effective. This is why you need to look for a company that you love and trust, makes a premium multivitamin, and puts quality and efficacy before everything else.

Select a multivitamin company that uses key, fresh ingredients and clean alternatives to traditional preservatives.

Red Flags to Look Out For

With so many different multivitamin choices, it can be hard to decide which one is the best. So here are some red flags to look out for.

First, when choosing what form of vitamin to take, know that it’s best to steer clear of gummies unless you are not comfortable swallowing pills. Gummy multivitamins usually contain high amounts of sugar and can add unnecessary carbs and calories to your diet. Instead, opt for a capsule to get a complete spectrum of vitamins and nutrients.

You also want to ensure you avoid brands that use unnecessary fillers, toxins, and chemicals.

Final Remarks

When choosing the best women’s multivitamin, remember to check the label before buying to ensure that your multivitamin is filled with all of the key, traceable ingredients your body needs to function at its best. Then, taking the right multivitamin as a part of your daily routine will help you live a healthier life.

Photo Courtesy // Jacob Maslow //

The post Multivitamin for Women: How to Pick the One that’s Best for You appeared first on The Louisville Cardinal.

Why You Need to Add Cuban Link Chain to Your Wardrobe Tuesday, Jun 14 2022 

By Jacob MaslowBranded Content

Picture this: You have a hot date tonight, and you’re tearing through your wardrobe trying to figure out what to wear. After a few hours of pairing outfits together, you’ve finally found the right combination.

Although you’re satisfied with what you have on, you still feel like your outfit is missing something. Is it a watch? No. What about a pair of sunglasses? That’s not it either.

Then the light bulb in your head goes off — you’re missing a chain. Some chains can give your outfit a significant boost.

But the one that will really set you apart from everyone else is a Cuban link chain. Here’s why it’s an excellent accessory to add to your wardrobe.

1. High Quality at Affordable Prices

When you think about Cuban links, your mind probably goes to the ones that rappers and athletes wear. They’re exorbitant, high-quality pieces that might blind your eyes if you look at them for too long (not really).

Those chains are often expensive and may be out of your budget. But you don’t have to get discouraged from getting one.

You can still buy a gold or silver Cuban link chain at an affordable price. Plus, you never have to compromise on the quality no matter the cost because Cubans are known for their durability above all else.

That’s why you’ll always see people regift them to others. As long as you take good care of it, that tradition can continue for a lifetime.

2. Features Make All the Difference

What makes Cuban links so attractive? Besides the gold or silver finishes, the interlocking patterns and thickness of the chain make it stand out. 

Furthermore, you can add pendants or a “piece” with the chain to give it that extra pop. That’s why you always see rappers and athletes with different attachments; it represents something that showcases their identity. 

Think about your current style. Then think about what features you want your Cuban chain to have to ensure it compliments it.

3. Different Colors and Sizes 

When you see a Cuban chain, it will most likely be either gold or silver. However, they can also come in rose or white gold from vendors mixing different metals. 

Cuban links also come in different sizes. You can opt for the “rapper chain” if that’s your style—just know that you’ll be spending a good amount of cash. 

But if you want something a bit more subtle, Cubans come in various width sizes, such as:

  • 4mm
  • 8mm
  • 10mm
  • 12mm
  • 14mm

The wider your chain, the more you’ll stand out to onlookers. So if that’s your goal, you should get a 12mm or 14mm chain. For a subtler approach, get a 4mm or 8mm chain.

Various lengths are available, from your collarbone down to your chest. But if you want it down to your belly button, that’s an option too (although it might strain your neck).

What if you like multiple sizes and don’t want to choose between them? Layering your Cuban links is another option to really make your outfits pop. Try out different chain combinations to see which best suits your style.

4. Wear Them With Any Outfit

Most people think you can only wear Cuban chains when going to the club or classy functions. However, you can wear them with just about anything because of their versatility.

For example, if you want to spruce up your work outfit, add a smaller Cuban for a little more pizzazz. You can also match it with one of your blinged-out rings or bracelets to show everyone how well you can dress. 

Some professional athletes also wear them to show people they can dominate in their sport and style. So you can try wearing one while you play sports to have the same effect. But first, ensure your league will allow it to be worn; if you’re playing recreationally, that won’t be an issue.

Add a Cuban Link Chain to Your Wardrobe Today

The legacy of the Cuban link chain is unmatched. That’s why they continue to be a popular option for people looking to enhance their wardrobe. They’re durable, stylish, and wearing them will let everyone know that your sense of style is immaculate.

Furthermore, when you think you no longer have a use for it, gift it to someone of the younger generation and keep high swag levels in the family. Waste no time; get one today, and watch your outfits come to life.

Photo Courtesy // Jacob Maslow //

The post Why You Need to Add Cuban Link Chain to Your Wardrobe appeared first on The Louisville Cardinal.

Bus Shelter Ads: Everything You Need to Know Thursday, Jun 9 2022 

By Jacob Maslow – Branded Content

Bus shelter advertising may be the perfect option for you if you’re looking for a new way to market your business! But before you spend your money, there are a few things you need to know.

This blog post will discuss everything you need to know about bus shelter ads. In addition, we’ll cover topics such as transit advertising and how to create a successful marketing campaign. So if you’re considering using bus shelters to promote your business, read on!

What Are Bus Shelter Ads?

Bus shelter ads are a type of out-of-home advertising (OOH) that uses bus shelters as a platform to display advertisements. Bus shelter ads can promote products, services, or events.

How Can It Benefit Your Business?

There are many benefits of bus shelter advertising. First, bus shelter ads are a great way to reach a large audience. According to the Outdoor Advertising Association of America (OAAA), OOH advertising reaches more than 95% of people ages 18-49.

Second, bus shelter ads are cost-effective. They are often less expensive than other forms of advertising. They can be used to target a specific audience. Bus shelter ads will be ideal if you want to reach people who take public transportation.

Additionally, bus shelter ads can create brand awareness and recall. A study conducted by Arbitron Inc. found that bus shelter ads had a 97% brand awareness rate.

What Is Transit Advertising?

Transit advertising is a form of bus shelter advertising that uses buses, trains, subways, and other forms of public transportation as a platform to display advertisements. Transit advertising can be used to promote products, services, or events.

How Is It Different From Bus Shelter Advertising?

The main difference between transit advertising and bus shelter advertising is the platform used to display the advertisements. Transit advertising uses public transportation as a platform, while bus shelter advertising uses bus shelters.

Creating a Successful Marketing Campaign

Now that you know the benefits of bus shelter advertising, it’s time to learn how to create a successful marketing campaign. There are four critical elements to creating a successful bus shelter ad campaign:

  1. A clear and concise message: Your bus shelter ad should have a clear and concise message. The text should be easy to read and understand.
  2. An eye-catching design: Your bus shelter ad should have an eye-catching design. This will help ensure that people notice your ad.
  3. A call to action: Your bus shelter ad should have a call to action. This could be something like “Visit our website for more information.”
  4. A target audience: When creating your bus shelter ad, you should have a target audience in mind. This will help you make an ad relevant to your target audience.

What Are the Costs Associated With Bus Shelter Advertising?

The cost of bus shelter advertising varies depending on several factors, such as the ad’s size, the bus shelter’s location, and the campaign’s length.

  • Size: The size of your bus shelter ad will affect the cost. Bus shelter ads come in various sizes, from small ads that are only a few inches wide to large ads that are several feet wide.
  • Location: The location of the bus shelter will also affect the cost. Bus shelters in high-traffic areas will typically be more expensive than those in lower-traffic spaces.
  • Length: The length of your bus shelter ad campaign will also affect the cost. Shorter campaigns will typically be less expensive than longer campaigns.

How Can You Measure the Success of Your Bus Shelter Ad Campaign?

There are a few ways to measure the success of your bus shelter ad campaign. One way to measure the success of your bus shelter ad campaign is to track the number of people who see your ad. This can be done by conducting surveys or using traffic counters.

Another way to measure the success of your bus shelter ad campaign is to track the number of people who take action after seeing your ad. This could include tracking website traffic, online sales, or in-store sales. Finally, you can also measure your bus shelter ad’s brand awareness and recall. This can be done by conducting surveys or focus groups.

In Closing.

Now that you know everything you need about bus shelter ads, it’s time to start your marketing campaign! If you follow the tips we’ve outlined above, you’ll be sure to create a successful bus shelter ad campaign. Bus shelter advertising is a highly effective marketing tool that can help businesses reach their goals. 

If you have any questions, please feel free to contact us. We would be happy to help you get started with bus shelter advertising. Thank you for reading! 

Photo Courtesy // Jacob Maslow //

The post Bus Shelter Ads: Everything You Need to Know appeared first on The Louisville Cardinal.

Should You Do Yoga When You’re Sick? Wednesday, Jun 8 2022 

By Jacob Maslow Branded Content

When done at moderate intensity, exercise is beneficial to our physical and mental health and our immune system. However, this does not justify getting out of bed and heading to the yoga studio if you are unwell. There are two concerns: Should you practice yoga when sick? Should you go to a yoga class when ill?

Doing yoga with a fever will only make things worse—and if you think you can sweat out your sickness, think again. “You can’t sweat out a cold or the flu,” says a well-known doctor. “And if you try to do too much when you’re already feeling crummy, you may make yourself feel even worse.” So what should you do when you’re under the weather? Get plenty of rest, drink lots of fluids and take some over-the-counter medication for your symptoms. And leave the yoga for when you’re feeling better.

Yoga When You Have a Cold

A virus causes the common cold, and there is no cure other than time and rest. But that doesn’t mean you can’t do anything to make yourself feel better. For example, gentle yoga may help relieve some of your symptoms, such as congestion and headaches.

According to, if you have a cold, avoid any poses that pressure your head or neck, such as inversions or shoulder stands. Also, use props, such as blankets and blocks, to support your body and avoid straining yourself. And finally, listen to your body—if something doesn’t feel right, don’t do it.

Yoga When You Have the Flu

A virus causes the flu, and the best thing to do is rest and let time take its course. But, unlike a cold, exercise may make the flu worse. The flu is a systemic illness, meaning it affects your whole body. So when you add the stress of exercise on top of that, it can tax your system even further.

In general, it’s best to avoid any type of exercise—not just yoga—when you have the flu. But suppose you’re feeling up for it and your symptoms are above the neck (such as a runny nose or congestion). In that case, some light movement might help you feel better by increasing circulation and helping to clear your sinuses.

Once again, avoid any inversions or other poses that pressure your head or neck. Also, be sure to use props and go at your own pace—there’s no need to push yourself.

Yoga When You Have a Stomach Bug

If you have a stomach bug, you’re not feeling up for much of anything—let alone yoga. It’s best to avoid exercise until your symptoms have passed. “Exercise can increase nausea and worsen vomiting,” says Beaser.

So what should you do if you have a stomach bug? First, get plenty of rest and drink lots of fluids. And when you’re feeling better, start slowly with some gentle yoga.

When to Practice Yoga

The bottom line? It’s best to avoid practicing yoga—or any type of exercise—when you’re sick. But if you’re feeling up for it and your symptoms are above the neck, some light movement might help you feel better. Just be sure to use props, go at your own pace and listen to your body. And when in doubt, always err on the side of caution and take a break from yoga until you’re feeling better.

So, should you do yoga when you’re sick? The answer is, that it depends on many factors! If you have a cold, the flu, or a stomach bug, it’s best to listen to your body and take a break from yoga until you’re feeling better. However, if your symptoms are above the neck and you’re feeling up for it, some light movement might help you feel better. Just be sure to use props.

Photo Courtesy // Jacob Maslow //

The post Should You Do Yoga When You’re Sick? appeared first on The Louisville Cardinal.

Great Gifts for Members of the Navy Monday, Jun 6 2022 

By Jacob Maslow – Branded Content

Do you know any United States Navy members who spend a significant portion of their lives putting their home country’s needs before their very own?

Now is the time to show them that you recognize what they have done and that such a selfless individual deserves incredible unique military gifts to enjoy during their off-hours. 

Instead of spending a whole afternoon scratching your head for answers, here are some great gift ideas for members of the Navy that have earned some extra recognition.

Personalized Whiskey Box Set

When it is time to kick back and relax with military buddies, one great gift for members of the US Navy is a whiskey gift set to thank them for their service. 

Be sure to choose a US Navy gift set wherein every single item in the set is specially engraved with the name and rank they earned when they served.

You might even get a glimpse of a tear dropping down from the eyes of this trained-to-be-tough soldier with this personalized gift set when they’re using the glass to sip their favorite whiskey with the decanter.

Now you have given them a reason to socialize more and make time to celebrate life after a long day’s work so they can enjoy some relaxation with a delicious glass of whiskey in their personalized glasses.

Find other ways to make this gift set personal by searching for their favorite color, giving them even more reasons to treat this whiskey box set as a keepsake. They can show it off whenever they have guests and keep it as a memento of their experience in the Navy.

Don’t leave that naval officer high and dry. Get them the good stuff, some premium whiskey that suits the special occasion that you are getting them this gift for in the first place. 

Veteran Flag Case

If you are buying a gift for a Navy veteran who has already concluded their many years of service, get them a beautiful retirement flag case to display their American or United States Navy flag inside with pride and a personalized plaque to place on their living room mantle for all to see. 

Navy Decor

For Navy members who genuinely appreciate their military branch’s rich and expansive history, consider getting this gentleman or superwoman this brass telegraph as a US Navy gift to showcase this vintage decor piece to display in their office or personal study.

Books for Your Favorite Naval Officer

If that special sailor in your life is an avid reader, then you know exactly what you need to do, find out which books they are looking forward to getting their hands on, or get them to share their Amazon Wish List with you. 

If you are unable to figure out which books they actually would make time to read at the moment, you can pay for them to use an e-book platform for them to be able to download books on their own time. Also, you won’t have to worry about shipping costs and lengthy delivery times that could be too late for the special occasion. 

They may even be interested in listening to audiobooks, so keep that in mind. 

Custom United States Navy Caps

Imagine the looks on those special Naval officers in your life’s faces when they realize that you just got them custom us navy ball caps

Customize their caps with ships, insignias, badges, and colors, although being that they are in the Navy, you can’t go wrong with getting them a navy blue custom US Navy cap. 

Quality Custom Embroidered Navy Hats

Choose the U.S. Navy Ship Class, and add the ship name, hull number, and optional text on the back of the cap. Ships and text are professionally embroidered directly onto your cap. Hats are made and embroidered in the USA.

Durable Watch 

Casio G-Shock watches are an excellent way to give the gift of a timepiece that has a timeless style.

The GA110 is a particular model of Casio G-Shocks with bold colors, shock resistance, water resistance up to depths of 200 meters, and LED light. 

It also doesn’t hurt that G-Shocks have a battery life of about two years, and they can keep time accuracy to within 15 seconds of the set time in the course of a month.

Night Sky Star Map

For a truly unique gift for members of the US Navy, why not offer them a Night Sky Star Map that showcases the exact alignment of the stars on a particular date in a direct location that you can enter into the website?

Night Sky Star maps is a personalized present for nature lovers, world travelers, those that ask curious questions about the cosmos, and that science buff that once donned a naval uniform or currently still does. 

Photo Courtesy // Jacob Maslow //

The post Great Gifts for Members of the Navy appeared first on The Louisville Cardinal.

How Graphic Hoodies Can Help You Express Yourself Friday, Jun 3 2022 

By Jacob Maslow – Branded Content

The hoodie has become a fantastic staple of the fashion world, able to coexist in almost any arena. Whether sports, casual wear, streetwear, and in some cases, even semi-formal events, the hoodie finds many opportunities to support the style of its wearer. While an excellent base for any day-to-day stylistic choice, the hoodie occasionally exists only in a bland, supportive manner, failing to allow for much self-expression for the wearer.

Especially for men, there is a love-hate relationship with clothing and expression, always treading a line between self-display and juvenile or over-the-top style. Due to this, many men revert to something simple and toned down, attempting to avoid anything that might draw too much attention. However, utilizing graphic hoodies for men’s fashion can be a great way to add tasteful expression while still supporting the rest of the outfit.


In the cocktail of your outfit, your hoodie is your base—in an Old Fashioned, your whiskey. What you pair it with makes a big difference, especially when utilizing something like a graphic hoodie.

But first, you need to find a suitable base for you. Look for a graphic that is self-representational without being too aggressive. You want your hoodie to hold some neutral colors still. Ensure that you keep in mind that any colors you select will affect what else you can, or rather should, wear with the piece of clothing. Start from there when you’ve found something that speaks to you and fits your style!

How your hoodie fits is also a part of the equation. Are you looking for something a little baggier? Do you want something slimmer? Be conscious of this process as you seek out what best expresses your personality.


Now that you have your hoodie, you’re ready to find the best things to pair it with. One of the exciting aspects of a graphic hoodie is how many pairing options there are.

You’re standard; understated looks contain a few options: the athletic look and the casual look. 

An athletic style with a graphic hoodie can entail a pair of shorts, sweatpants, or even joggers with running shoes or sneakers, a hat if you like. Hoodies are great for warming up during your workout, keeping warm during the cooler seasons while running, playing sports, and having something to cover up with at the end of a set. From a self-expression standpoint, you can pair the graphic colors on your hoodie with your shoes or legwear. 

The more casual look utilizing a graphic hoodie can take you anywhere from the skate culture to indie. Finally, you’re done with a pair of jeans, your hoodie, and a well-selected pair of shoes. In our metaphor of cocktails, this is neat. You are expressing yourself primarily with the hoodie and its graphic. It doesn’t have to be “loud,” it’s just a part of yourself that you can show day-to-day.

As a middle layer:

Another way to use a hoodie is as a middle layer. Hoodies go wonderfully beneath anything from a leather jacket to a cardigan or coat. Graphic hoodies allow you to take this type of styling to a new level. 

In many cases, an open jacket over a hoodie allows an extra layer of warmth during the early spring or late fall seasons. A graphic can be a cool way to display some personality through the doors of your jacket. Finding a graphic that pairs well with the colors or types of jackets you own can be a fun way to enhance your self-expression through the colder seasons. Try to match up both colors and shapes/styles when you do this, and you can ensure that your pairing goes together more efficiently. 

Why Go Graphic?

So why utilize a graphic hoodie instead of your run-of-the-mill black or white piece of clothing? While there’s nothing wrong with the alternative, a graphic hoodie allows you to add a little bit of pop to your style. Aspects of your character, interests, or even how you feel can be reflected in a graphic. 

This elevates your daily fashion expression and lets you stand out from the masses enough to say, “this is me.” 

And as we just examined, you can do a lot with a graphic hoodie in regards to combining it with the rest of your wardrobe. These opportunities allow you to know that the piece of clothing is not restricted to only a few styles, and you can pair it with whatever you are feeling for the day.

A graphic hoodie is a great foundational garment to have in your wardrobe.

Photo Courtesy // Jacob Maslow

The post How Graphic Hoodies Can Help You Express Yourself appeared first on The Louisville Cardinal.

Operational Analytics: What it Looks Like in 2022 Wednesday, May 18 2022 

By Jacob Maslow – Branded Content

Data analysis as a significant part of business operations is far from a new concept in 2022. The analysis, understanding, and implementation of data is something that organizations have been doing for decades and longer now. However, significant advances in trends and technology have made data analysis more efficient. One such advancement is the emergence of operational analytics. In an era that revolves around intelligent technology and innovation, the amount of consumer data available is mind-blowing. However, one of the historical issues with data analysis is that it’s a retrospective strategy. It looks at how the organization performed previously and sometimes provides stale insights. This is what operational analytics aims to solve.

Operational analytics is a strategy that brings data alive, makes it agile, and allows employees across the entire organization to make data-driven decisions based on real-time information and analytics. Granting real-time access to pertinent information for employees in accounting, marketing, advertising, communication, customer support, and so forth enables the non-technical employees of an organization to make data-based decisions with confidence and accuracy.

Operational Analytics Vs. Traditional Analytics

Operational analytics differs from traditional analytics. While conventional data analysis relies on dashboards and other internal tools to relay performance data across various internal KPIs, these reports are time essential and can create quick pivots. These reports serve an essential purpose and shouldn’t be disregarded entirely. A powerful analytics strategy requires both traditional and operational analytics.

In contrast to traditional analytics, operational analytics mainly focuses on delivering real-time information to non-technical users across an organization. The popularity of data warehouses takes an SQL proficient user to access and make sense of the data collected. Operational analytics aims to open up this access, making it possible for non-technical employees to access instantaneous data reports, create automated tasks and workflows, and truly make moment-to-moment data-driven decisions.

In other words, the main difference between operational analytics and traditional analytics is that operational analytics are aimed at just that, influencing actual business operations to improve both the consumer experience and the organization’s bottom line.

The Data Silo Issue

Data silos are a significant headache for companies and organizations, no matter the industry, the size, or the scope of products and services. There have been a series of partial solutions to the data silo issue, and operational analytics is one. The first step was data warehouses that most organizations rely on to centralize data. Even these, though, offered particular challenges.

First of all, in using more than a single data warehouse, the same issue of data silos reemerged. In addition, however, there is also an accessibility challenge that’s presented. Organizations need to bridge various data warehouses, but they also need this data available across their software systems, like SalesForce, Hubspot, and others.

Operational analytics is designed to break down these data silos and accessibility issues and deliver the data to users within an organization who can then utilize it in real-time.

Turning Analytics Into Action

The primary purpose of operational analytics is to take action rather than understand or reflect. This is something that organizations struggle with because the pertinent data is often not available or isn’t accessible. Implementing operational analytics allows marketing professionals, salespeople, accountants, and customer support professionals to improve performance across the entirety of the organization through true-to-form data-driven-decision making.

Operational analytics make it simple, convenient, and easy to turn analytics into action, even allowing for marketing teams to experiment and iterate changes instantaneously freely.

Implementing Operational Analytics

There isn’t a place within an organization where operational analytics doesn’t have an application. Offering tactics and strategies that can impact marketing, advertising, accounting, customer support, and even communications, the sky’s the limit to using operational analytics to make the most out of collected data.

Depending on the user’s role in the organization, the exact implementation of operational analytics may look slightly different. For example, a salesperson might use operational analytics to add a consumer to a specific group of marketing campaigns based on a recent purchase. In contrast, for customer support, professionals may use an automation feature to remind users of an expiring account that needs renewal.

A Few Final Words

The industry of operational analytics isn’t going anywhere anytime soon. Constant innovations are being made year after year, and companies are continually finding new and innovative ways to turn analytics into action with various operational analytics tactics and strategies. For the modern organization looking to connect and engage with consumers while offering a tailored customer experience every step along the way, operational analytics is a must-have.

Photo Courtesy // Jacob Maslow //

The post Operational Analytics: What it Looks Like in 2022 appeared first on The Louisville Cardinal.

Minimizing expenses while growing your business Saturday, Apr 23 2022 

By Jacob Maslow — Branded Content

When running a business, you likely want to maximize the return you get on business tools and assets while reducing how much it costs to use and run them. Saving a dollar here and there means more profits and a better bottom line.

Saving Money on Fleet Expenses

A fleet can be one of the biggest expenses for any business, no matter its size. It makes sense to do everything you can to save money in this area. One way of doing so is by using a GPS tracking solution for trucks for improved management. You won’t be able to save money in this area if you are not tracking as much data as possible. Your GPS truck tracking system could even be used to help you review fuel consumption. Rising gas prices have made it necessary to start cutting usage as much as you can. 

Using electric or hybrid vehicles can reduce the cost of fuel. And you can also try to group deliveries in certain areas so drivers aren’t going too far out of their ways. Optimizing delivery routes can be helpful when you want to ensure no fuel is being wasted.

Choosing the Right Finance Options

Shop around before you commit to a growth plan. Just the same as you wouldn’t get involved in the stock market, or another financial entity, without research nor should you in terms of business growth. As your company grows, you may feel you need to bring on more debt so you can keep up with expenses. However, you don’t have to go into debt to be able to afford better equipment or assets. 

One way of reducing costs is to least assets instead of buying it outright. Of course, ownership has the benefit of not requiring any money later on, but that doesn’t mean you won’t have to spend a lot of money. Leasing can leave the company with enough money to put toward other expenses without collapsing. And if you get a great agreement in your lease, you will be able to cancel the lease whenever you need to if you do find something good later on.

Cutting Costs in Other Areas

You can reduce business costs in many areas without bringing harm to your company. Hiring good employees can be expensive, so you might have your family members do certain things if they are offering to help. However, just make sure everyone is upfront about expectations. Someone may feel that because they are your friend or family member, they should receive more generous compensation than a regular employee. 

But you can also work with independent contractors and employees so you do not need to pay for benefits like health insurance or certain taxes. And whether you have an employee or independent contractor, consider allowing them to work from home. That saves on office space, and when employees work from home, you may have them use their own equipment. Of course, it’s not all about how much you are spending on payroll. A good employee might cost more, but they can also provide better business value. An employee who is good at their job can often carry the same amount of work as a poor employee, so it will be cheaper in the long run to have good help.

Photo Courtesy // Jacob Maslow 

The post Minimizing expenses while growing your business appeared first on The Louisville Cardinal.

How college students establish credit Thursday, Mar 31 2022 

By Jacob Maslow — Branded Content

If you’re in college and dread the thought of establishing credit once you graduate, there’s good news. Millions of students begin building a financial history early in their academic careers. By the time they receive their diplomas, they’re well on the way to having a decent credit rating. The fact is that there are numerous practical strategies for non-working students to create financial footprints on credit bureau databases. 

In addition to working part-time during school sessions and full-time in intermittent summers, consider taking out a small personal loan, opening savings and checking accounts, consulting a financial counselor, and applying for one or more secured cards. There are all sorts of approaches you can take to address the issue of lacking a financial history. The sooner you begin, the faster your data will show up in official records. After that, you’ll need to pay bills on time and use credit responsibly to maintain an excellent rating. Then, down the line, when you want to get invested in the stock market, buy a home, or invest in real estate, you will have the healthy financial history to do so. Here’s how to get started.

Get a Part-Time Job

Having a regular income is one way to establish credit. Keep documentation, like tax returns and paystubs, to document annual income totals when applying for loans. In addition, having a job qualifies you to borrow money from private lenders and card issuers. Even a part-time job at a fast-food restaurant is enough to make you creditworthy.

Take Out a Personal Loan

Taking out a small personal loan is an effective way to begin your journey toward building an excellent credit rating. Applying for such loans online is a fast process. You can usually find out in a few minutes whether you qualify. Be accurate when filling out the basic information on the app. For college students, loan proceeds can serve several purposes, including unexpected travel expenses, buying new clothing for a series of formal job interviews, and more. Some lenders will ask you why you are borrowing. Always be clear about what you intend to use the money for.

Speak With a Financial Counselor

Spend time with a professional financial counselor to go over your budget, current credit rating (if you have one), and the best tactics for getting on the radar of the major bureaus. They’ll often advise you to apply for secured cards, open bank accounts, and apply for personal loans.

Open Two Bank Accounts

Don’t live a cash life or rely on cryptocurrency to supply your need for spending money. Instead, open a checking and savings account at a major bank in your name. Use the account’s debit card to make everyday purchases and make regular deposits into the savings account. There’s nothing wrong with buying things with crypto, but at the current time, alt-coins do not report to the three bureaus.

Apply for a Secured Card

Apply for one of the many secured cards available online. Compare offers and avoid cards with high annual fees. Several are ideal for college students. First, verify that the one you choose reports to all three bureaus. Then, use it at least once per month, being sure to pay the balance zero before the due date.

Photo Courtesy // Jacob Maslow 

The post How college students establish credit appeared first on The Louisville Cardinal.

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