brewing history

Hip Hops: This “lager revival” of George Washington’s 1757 ale recipe is muddled and pointless

44 years ago, when I first got into the business of promoting the timeless virtues of better beer (when the availability of superior beer could hardly be taken for granted), a key point quickly emerged. If you wish to sell better beer to consumers, you first must teach consumers why better beer matters. I’ll always […]

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Hip Hops: The shocking fate of an innovative brewer in pre-Prohibition New Albany

I’m writing a book about beer, and the first of several deadlines is today. Speaking as an expository writer (my efforts at fiction have always been abysmal), one must learn in order to teach. Consequently, research began in January, and the only sure thing is that more of it will land on the cutting room […]

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Hip Hops: Jimmy Carter’s homebrewing heroics, the state of the “craft” biz, and #PubJanuary

Cheers, and thank you to an American homebrew hero, President Jimmy Carter. His legacy will live on in every batch of beer brewed. — American Homebrewers Association Rest in peace, James Earl Carter Jr. In my estimation, the former president was a far more complicated human than he has been portrayed by defenders and detractors […]

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