brewing process

Hip Hops: This “lager revival” of George Washington’s 1757 ale recipe is muddled and pointless

44 years ago, when I first got into the business of promoting the timeless virtues of better beer (when the availability of superior beer could hardly be taken for granted), a key point quickly emerged. If you wish to sell better beer to consumers, you first must teach consumers why better beer matters. I’ll always […]

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Hip Hops: But what if brewing wasn’t supposed to be EZ?

A year and a half has elapsed since it was first revealed that beer would be “brewed” for the first time since the 19th century (was it ever?) in Georgetown, Indiana at a restaurant to be dubbed Rails & Ales Brew House. The time has arrived for the eatery’s soft opening days, and it plans […]

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